One of the misconceptions that newcomers to networking have is that they will harvest a lot of new leads simply by attending a leads group a few times. After all, it is a leads group. Usually, this isn’t the case. More experienced networkers understand that they go to leads groups not to sell to the people in the group, but to the people that members of the group interact with as they go about their business.
If you believe your networking activities should be focused on building relationships, not chasing leads, you’ll be in a much better position to build your business.
Make sure group members know what a good lead is for you.
Because you are not selling directly to the members of the group, your goal should be to educate group members about the type of lead that you are looking for. That way, they can identify likely prospects as they do business, and refer them to you.
Explain the uniqueness of your product or service to the group members most likely to provide referrals.
You should also make sure that group members understand what your product or service is, and how it is different or better than similar products or services. Focus on the BENEFITS of your product or service, not the FEATURES. They will then understand exactly what you are selling, and will be in a better position to bring referrals to you.
Find people in your group that are in similar, but not competitive businesses, and explore ways that you can work with them to build business. For example, someone in the home repair business could work with a home inspector to generate leads. Similarly, a web designer could work together with a marketing firm to generate leads for each other.
Usually, you will not be able to give people a good understanding of your business, or establish complementary relationships simply by giving your thirty-second overview. You won’t even be able to do it during the open networking before or after the meeting. Use this time to identify people you would like to work with, and then invite them to have coffee or lunch, so you can start to develop your relationship while giving them more detail about your product or service.
Attend meetings regularly for best results.
Finally, establish your credibility by regularly attending group meetings. You can’t expect people to refer business to you if they only see you one time, and you never show up again. With regular attendance, people will realize that you are serious about networking, and you will earn their trust enough to start sending you referrals.
By following these tips, you will discover that over time you will begin to earn good leads that will turn into business. And, the best part is that unlike a cold lead that someone thinks of at a meeting, you will receive qualified referrals where your networking partner has already opened the door for your call.
Submitted by: Marsha Sandoval Owner/Broker MKS Realty Group 480-628-0467 Mks1@cox.net www.thephoenixrealestatecloser.com